Marketing Solutions Tailored for Your Institution

Embrace the power of a professional digital marketing strategy for your school.

Community Building with Capsule
If you work in school admissions, marketing and communications you’ll understand establishing a brand identity and clear strategy is paramount to helping your school thrive.

Utilise our industry experience to shape your marketing strategy to connect with your target audience and stand out from the competition. Our strategies focus on both acquiring new UK and international students and retaining current ones, ensuring sustained growth for your institution.

Customised Services for Every School

As a full service agency, we can tailor our services to your specific needs and in-house capabilities and can help your institution at any education age or level. We are dedicated to elevating your school’s brand and fostering a thriving educational community with bespoke targeted marketing.

We offer comprehensive services, including:

Brand Development
Website Design
Digital Marketing
Video Production and Animation

We also create marketing materials for events and open days, including presentation booths, banners and materials to hand to your prospective families.

Schools Marketing Guide

Discover what digital marketing can do for your institution. We’ve created a guide to help inspire you, with articles covering best practice tips and digital marketing tools to shape your communications and marketing strategy. Whether you’re looking to target specific educational stages, create admission campaigns, or simply enhance your overall brand presence, our guide provides practical steps for success.

Elevate your School's Marketing Strategy Guide

Spotlight: The National Institute of Teaching

Capsule collaborated with the NIoT team to develop and run digital marketing campaigns, enhancing brand awareness and driving recruitment. We utilised paid search and social campaigns, optimised the website for search engines, and improved the user journey by creating effective and clear landing pages. We created a range of thought-provoking visual ads for the campaign to reflect NIoT’s commitment to lifelong learning.

Spotlight: Universities UK Concordat

We developed a user-friendly website for the Concordat to Support the Careers of Researchers, promoting improved research culture in the UK. The project involved a clear site map and focused on UX design, delivered within a tight timeline.

Spotlight: NHS TikTok campaign

We collaborated with the NHS to encourage COVID vaccinations among young adults by dispelling myths and providing reliable information. By filming local nurses performing a trending social media dance and promoting it on Instagram and TikTok, the message felt relatable and engaging. The campaign achieved nearly 1.5 million impressions and over 14,000 clicks to the dedicated landing page.

Spotlight: DP World Events Marketing

Since 2018, Capsule has partnered with DP World’s European Regional Office communications team to develop impactful marketing materials. For a 2019 Expo, which attracted 2,000 exhibitors from 63 countries and around 64,000 visitors, we created a focused campaign to enhance DP World’s presence and engage a relevant customer base. We created brochures and video assets for the event, accompanied the DP world team in order to create event video assets, and delivered geofenced digital marketing at the event.

Read The Full Case Study

Spotlight: Space East Logo Design

We developed the new Space East brand, a space research and technology cluster for the East of England. Working within tight timeframes, we conducted a stakeholder survey to inform our design process, creating and refining three initial concepts into the final brand identity. This included the logo, typeface, and colour palette, ensuring a cohesive and impactful launch.