Responsive, User-Friendly Design
Sites should be user-friendly across all devices to make the journey as easy as possible for the user. Frustration is one of the main causes of users leaving a site and can drastically impact conversions. UX design principles and best practices are crucial to getting a website design right, so the experience is created with the user in mind from the outset. Prominent CTA’s clearly direct the user and encourage conversions which should be built into the user journey.
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Strong Brand Identity
A strong visual identity across a website portrays your brand as a trustworthy and established entity. You can spot a website that has had a brand specialist involved in its design, either by building your website around the brand identity or developing a brand world around messaging and tonality.
Think about colour palette, typography, iconography, photography and graphic elements around your brand identity to broaden your brand and give it more authority and a unified identity. See how this works in the following website for Coreco Commercial where the brand identity is an integral part of the design to create a unique brand experience.
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