THE MOVE TO E-MOBILITY IS IRRESISTIBLE. MOMENTUM IS ACCELERATING BEHIND ELECTRIC SOLUTIONS. WHAT ARE THE TRENDS THAT ENABLE MARKETERS TO STAY CONNECTED?

  • The E-volution revolution Introduction
  • Electric car registrations 2020
  • Still some consumer resistance but the ICE is melting
  • China leads the world in charging infrastructure
  • Slow chargers and fast chargers
  • Car manufacturers are charging up for 100% electric announcements in Q1 2021
  • E-scooting off or pedalling your e-bike?
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Economics Nobel laureate Paul Romer said, “ a crisis is a terrible thing to waste” while writing about the pandemic, and consumers in the e-mobility space agree.
The E-volution in electric mobility is already a revolution. It is being driven by consumers who want to turn their backs on 2020 and move forward into a better, greener, more sustainable world. Capsule has repeated its trends in EV survey, last done in 2018, to see what the E- revolution looks like post pandemic. What lessons digital marketers working in this space might need to consider to drive their brand forward as the market explodes.

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