4 Types Of Optimisation To Help Improve Your Website

by Georgia Monk on 6th May 2022

One of the main issues we come across when working on websites is the loading speed. Google values page speed so much that by not optimising your website you could harm your rankings and lower your chances of improving your visibility.

There are loads of different types of optimisations that you can complete but our stand out top 4 must do’s are explained below!

 

Image optimisation

If you’re a downloader from shutterstock and upload that large image file then you need to stop! Although you want to have a high resolution and great quality image you do not need the full original size. If the image is going to fit into a square that is 800px by 800px why would you need to upload a 4000px image? You are asking your website to load an image that is 20 times bigger than it needs to be, using resources that could be spent elsewhere and will help to improve your site speed. There are loads of great tools, such as Squoosh which you can use to optimise image file sizes which will also help with page speed and loading the images into the page.

You should also ensure that every image has a descriptive alt tag. Alternative tags are used to help describe the purpose and function of the image. By informing search engine crawlers it allows them to index an image correctly as well as adding information for accessibility users.

 

Caching

There are an unlimited number of plugins that you can use to add caching to a website. Caching is a process that stores copies of files, data and pages in a temporary location. Web browsers will cache CSS, JS, HTML, and images in order to load websites faster. Some plugins also offer the ability to minify CSS and JS files, creating a powerful caching plugin that massively boots Google Page Speed score.

 

Minify CSS & JS

Scripts and links will have the biggest impact on your website load speed. Linking out to other files and data takes up resources and usage on the site hence why your speed score might be lower than other sites. Another disadvantage to linking out to links and scripts is that you are unable to minify/optimise these files as you have no control. By using files in house and compiling code you are able to increase efficiency and load all resources much faster.

 

SEO

So what does SEO stand for? Search engine optimisation. In simple terms getting your website and content viewable on google and other search engines. If your web pages have very little content, search engines won’t be able to get a clear understanding of the page and are unlikely to rank it highly. We always suggest including a minimum of 300 to 500 words to ensure Google and other search engines can crawl the page and get an understanding of what the page is about. Other ways you can optimise your content include:

  • Researching the keywords your audience is likely to use
  • Using short and descriptive URLs
  • Ensuring your page title and meta description are at optimal length and descriptive
  • Including internal and external links

If you’re looking for extra support in getting your website optimised and appearing in the search results our development & digital teams will work together to optimise loading speed and your website for visitors and search engines.