When we talk about a high-performing site what does this actually mean? Statistics of course, how quick the browser loads, any errors we might see across the site, image and file sizes but also how engaging is the website? As new generations grow, our life around us is becoming completely digital, meaning attention span is growing shorter and shorter as a result our websites need to be faster, interactive and get the job done in as little clicks as possible.
If we take an example of two companies selling hats of the same brand, what is going to make the user purchase from one against the other. Factors likely to be included:
Price
In today’s market, price will be a major factor in where a customer purchases their items. If a customer can get the same item for £10 cheaper, there may only be a few reasons they continue their purchase. Perhaps they want to support your small business, or they have ordered with you before and know they can trust your level of service. Remember to remain competitive or offer something different and above and beyond to your competitors.
Reviews and ratings
If your website has 5/5 stars against your competitor who only has 2/5 stars this shows your business is valuable, trustworthy and the customer will know they will receive the product as described, convincing new customers to shop with you instead.
User experience on the website
Have you ever seen a great price of an item on a website but trying to purchase the item becomes a nightmare? Glitches and bugs will frustrate your customers and they’re likely to change websites due to frustration, therefore losing that sale. Ensure your website is up to date, fast and engaging.
So how does this all come into play when we’re looking at our WordPress sites? As you may know, all of our WordPress builds are custom built, meaning no off the shelf themes or cheap page builders. This allows us to ensure that only files, code, scripts and plugins that are required are used. Meaning a streamline build to reduce page load and increase your google page speed score. A premium plugin we use across our websites is WP Rocket, one of the top caching plugins, it’s used to boost your loading time, improve your PageSpeed performance score, and optimise your Core Web Vitals, beyond the manual improvements we do as part of our go live checklist.
All of our websites are UX designed, meaning the user’s journey is thought about throughout. Minimising clicks, delivering multiple calls to actions for user ease and displaying information clearly and in an aesthetically pleasing way. Adapting to the clients main goal, we work alongside the team from the very beginning ensuring design meets performance equally.
If you know your website isn’t hitting the checklist and you want to improve your customer experience and improve your sales and conversions, get in touch today with our specialist team who can make your website dreams come true.
