Our team of digital experts will work with you to develop a digital strategy based on an in-depth understanding of user behaviours, key digital channels, attribution modelling and website visitor data. This understanding is then leveraged to create engaging content and creative campaigns to suit budgets of any size.
When it comes to digital marketing, data on how well your campaigns and optimisations are performing are easy to find. But using that data to drive improvements and decide on your next steps requires specialist skills. Our digital team is able to take this data and effectively use it to improve how your campaigns are running, influence future campaigns and decide on the next steps in your digital journey.
A simple approach to digital marketing is to only look at the data and not the wider picture. Before you spend a penny with Capsule, we will take the time to understand your business, your customers and your objectives. By deeply understanding your business, customers and the competitive landscape we are able to avoid waiting for the data to tell us something isn’t working. This allows us to hit the ground running to deliver high quality leads from the get go.
Each business faces its own unique challenges which require unique solutions. After taking the time to understand your business and customers our team will work together to create the right digital marketing mix to achieve your objectives. This avoids the trap of trying to be everywhere at once, spending too little time in each area and not being able to deliver results.
As a full service marketing agency, we have a team of designers, web developers and copywriters to help support your digital marketing activity. By working with our designers, developers and copywriters we are able to quickly turn things around, keep costs down and create a consistent feel to all digital marketing touchpoints your customers come into contact with.
We deliver digital campaigns to cater for potential customers at all stages within the buying cycle. From targeting specific audiences and running prospecting campaigns via Display or Paid Social ads, through to Remarketing and a fundamental baseline of Search Marketing including both search engine optimisation (SEO) and pay per click advertising (PPC).
Our iterative approach to digital campaign optimisation ensures that budgets are always allocated efficiently across the digital channels that are performing best. In other words, we don’t just set up campaigns and let them run, we check in daily to look for optimisations we can apply. This allows us to focus on the best performing channels, enabling us to maximise leads, sales & ROI with the budget you provide.
Our SEO service is designed to provide a long-term, steady flow of leads through your website and is an essential baseline digital marketing service. By appearing as prominently as possible within search results, you can be seen at the moment that your potential customers are searching for your services. With more people shopping locally and supporting small businesses, local SEO can help you appear more prominently within Google Maps and the local listings.SEO Services
Our PPC management drives immediate and scalable traffic, leads and sales to capture bottom-of-funnel users when they search for your products or services. PPC represents another essential baseline digital marketing service and works in tandem with SEO to inform long-term keyword strategy.PPC Services
Our designers and digital team work together to create display advertising banners that engage with your target audience as well as previous website visitors. Display advertising helps to increase brand awareness, find potential new audiences and also helps to keep your brand at the forefront of your customer's mind.
Our team can plan, create and execute organic and paid social media campaigns that get your customers to take action based on your objectives. Our experts are experienced in running campaigns across all of the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube and TikTok. Social channels can operate at various stages in the funnel, from new customer prospecting through to remarketing and lead generation.Social Media Marketing
Our conversion rate optimisation service is designed to make your website work harder and create more business with the current traffic you already have. We will examine your website, customer journeys and other digital touchpoints to ensure that the journey from visiting your site to taking the action you want them to is quick, easy and frictionless. When combined with PPC or SEO this becomes even more effective as your traffic increases.Conversion Rate Optimisation (CRO)
Email marketing is still one of the leading digital marketing services when it comes to providing a return on investment. We can help with single email marketing campaigns to increase your leads and sales or we can work with you to plan, set up and optimise your email funnel to nurture leads into customers.Email Marketing Services
Our digital marketing team are able to come together and provide you with a full digital marketing strategy that covers all areas of the marketing funnel. Our digital strategies are based on an in-depth understanding of user behaviours, key digital channels, attribution modelling and website visitor data. Our strategies can then either be implemented in house or we can support you.
With a number of Google Data Studio integrations, we can design custom reports and dashboards for your digital marketing activities. Our custom reports can help visualise your marketing activity to see what is working and what isn’t. Our team can also provide monthly reports with executive commentary so you can see how you’re progressing each month and where there might be room for improvement.
Our digital marketing team works in tandem with our copywriters to create effective content marketing strategies and content that performs well in search. By working together we get the best of both worlds. With our copywriters creating engaging content that resonates with your audience and our digital marketing team making sure it’s keyword focussed and achieves your objectives. Our team of designers can also support with creating graphics or downloadable PDFs that follow your brand guidelines.
With our experience across the full digital marketing mix, we can undertake audits of your current digital marketing activity to see where improvements can be made and budget is wasted. We can quickly spot improvements and work with you to implement these to make sure your digital campaigns are as effective as they can be.Digital Marketing Audits
We have worked with a number of SMEs in the past who have their own internal marketing manager but didn’t have the in depth knowledge or resources to effectively manage their own digital marketing. We are able to support in house marketing teams with their digital marketing activity by offering guidance and support or by setting up the basics for them to manage.
From a simple baseline of search marketing through to managing £100k+ media budgets across multiple Paid Social & Display channels, our digital marketing specialists are committed to providing results for your business.
Based from our office in Adastral Park in Suffolk we work with a range of clients including local businesses across East Anglia, leading UK brands and brands that are recognised the world over. Our portfolio of digital marketing clients spans a broad range of industries across B2B, B2C, Non-Profit and public sectors. Take a look at some of our digital marketing case studies below.