Email marketing probably sounds quite old-fashioned when compared to fancy chatbots, SMS updates and other digital marketing channels. You might also have repeatedly heard over the years that email marketing is dying. This couldn’t be further from the truth with email still providing a 36x return on investment and 50% of B2C consumers buy from marketing emails at least once a month.
At Capsule, we can help you take advantage of this channel to grow your business, increase customer loyalty and generate awareness.
Over the years we’ve been providing email marketing services to our clients we’ve used a range of different platforms and know each one inside out. We have also supported migrations from one platform to another making sure that all data and custom automations and journeys are seamlessly moved across.
Email design can be a challenge when working with the range of devices and email clients used by people to read their email. Our team of UX designers can help you create emails and email templates that are unique to your brand and work across all devices and email clients.
Most email marketing platforms allow you to create email sequences and journeys that automatically start as soon as your users trigger them. When someone makes their first purchase you could send them follow-up messages introducing them to similar products you sell. Or if someone signs up to receive a discount code you could then follow up with your brand values and what makes your business unique, encouraging them to shop again. Our team of strategists, copywriters and techies can help you plan, write and build automated journeys for your customers.
Getting them to open the email is one of the first steps of a successful email marketing campaign, the next step is to keep them interested and to take action. Our copywriters are able to write one-off emails or entire sequences that keep your users subscribed, open rates high and motivate your readers to take action.
We understand that not everyone needs ongoing support with their email marketing. Sometimes you just need a fresh design for a new campaign or an outside audit of how your email marketing is performing. Other times you just want to leave your marketing in the hands of professionals who know how to maximise the value of your email list. We’re here to support you with both one-off projects and ongoing email marketing retainers.
You know that building your email list is something that’s important and an asset to your business but getting started and getting those first few subscribers can seem like an uphill struggle. With support from our digital marketers, you can get your email list up and running in no time. With their background in email marketing as well as conversion rate optimisation they know what customers respond to and how to reduce friction.
The first, and often hidden stage, of a successful email marketing campaign is making sure your emails make it to your customer’s inbox. We can work with you to improve your email deliverability so your emails skip through spam filters and land in the inbox.
Segmenting your audience is one of the best ways to quickly improve engagement and reduce unsubscribes. After all, no one wants to sign up to receive your latest promotions and suddenly find they also get a blog post each week and a monthly newsletter. We are able to quickly identify and create segments out of your audience so that everyone on your list only gets relevant emails they’re interested in.
Have your open rates dropped? Seeing more unsubscribes than normal? Let our email marketing experts take a deep dive into your email marketing set-up to see what’s working well and where problems might be occurring. We can then give you recommendations you can action yourself or we can work with you to implement our enhancements.
At Capsule, we can do more than just support your email marketing efforts. Our digital marketing retainers span the spectrum of digital marketing activities including pay-per-click management, search engine optimisation and conversion rate optimisation. With a digital retainer, we can make sure that all of your digital channels are aligned with your business goals and that each channel complements the other.
Sakura is our Operations Director who moved from Canada with her family in 2019. She brings 7+ years of marketing experience, working in Canada and the UK, specialising in delivery management.
Her pride project is running a multi-channel recruitment campaign for Suffolk Fire and Rescue including social advertising and email to increase the diversity of applicants. She with the help of her team increased their successful female firefighter applicants to 24% of the pool – a 140% increase over previous years.
When she’s not at the office, you’ll find her planning her next holiday, reading a book with her children, or listening to her latest favourite podcast.
Besjona is our digital marketing executive, an advertising graduate from the University of East London. During her time at Capsule, she has developed her skills in Marketing. She also works alongside Debbie to help with the admin side of things, making sure the correct payments are made. You’ll normally find her working on Mailchimp, making reports and creating content.
In her free time, she likes keeping fit by going to the gym, reading new books, baking and finding a new destination to travel to!
