Recognising that each business has unique goals, we offer informed advice in selecting appropriate social media channels to meet your objectives. Our expertise in strategic alignment means that your message reaches the right audience most effectively, in the tone they expect.
Our creatives are experts at crafting engaging content that not only boosts brand visibility but also provides your audience with compelling reasons to stay connected. By maintaining a consistent and relatable presence, we foster a community around your brand, encouraging ongoing engagement and strong recognition. This looks different for every platform, and we can help your brand adapt to what users expect to see per platform.
With expertise in both B2B and B2C applications, we develop tailored strategies that resonate with your target audience. Whether you need professional networking on LinkedIn or creative campaigns on Instagram, our approach ensures your brand connects meaningfully with potential clients and customers.
Social media marketing at Capsule is designed to complement and enhance your existing paid media, website, SEO, and PPC efforts. This integrated approach maximises results, ensuring all elements of your marketing strategy work harmoniously to achieve your business goals and pass new prospects through a well-designed funnel.
We recognise the value of webinars in establishing thought leadership and engaging with your audience on a deeper level. Our team can help promote and leverage these opportunities through targeted social media campaigns, expanding your reach and impact.
A notable example of our success is the organic social media work we’ve delivered for QV Systems. By collaborating closely with their team, we highlighted client successes, conference participation, and team news, effectively utilising LinkedIn to its full potential. Monthly responsibilities included running competitions, coordinating monthly league table posts to promote thought leadership, and supporting QV’s marketing around their in-person customer events. Our work not only grew QV Systems’ online presence but also demonstrated our ability to adapt and deliver tailored organic social media strategy alongside paid campaigns promoting webinars and exclusive product partnerships.
Partner with Capsule Marketing to integrate social media into a fully considered omni-channel strategy. Our approach ensures that your brand connects with your target audience in a new context, driving engagement and achieving measurable results.
Ready to transform your social media strategy? Contact us today to discover how we can help your brand thrive in the digital landscape.
Fran is our Account Lead who ensure's all of our clients are looked after with the highest level of service from our team of specialists. With a variety of experience in retail marketing, product marketing, placemaking and project management, Fran loves to put her skills to use, working closely with clients to deliver effective marketing solutions. On a typical working day, Fran can be found managing various client projects, working with the team to deliver all campaign aspects.
Outside of work, Fran is never without her cocker spaniel at her side, who is affectionately named Walty after her love for all things Disney! It’s therefore not surprising that her favourite marketing campaign that she has worked on was relaunching a dog-friendly scheme at a nearby shopping centre, whereby she worked closely with local stakeholders to support the town-wide initiative.
Freya has been working with the team at Capsule for the past 4 years, taking on copywriting and research tasks to support our clients. This year, she has joined the team as a Digital Marketing Executive, after completing a degree in English Literature at the University of St Andrews. She enjoys collaborating with the team on campaign and brand development, especially when new and emerging social media platforms form a key part of the campaign.
Outside of work, you’ll find her mixing behind the decks at locations around the UK, crafting new remixes with the freshest new sounds, or getting stuck in to her latest read!
