In this session, we’re thrilled to have Simon Isaac, the founder of Capsule Marketing, dive into the essentials of video marketing and advertising, offering best practices and strategies to maximise your brand’s visibility and sales. Whether you’re a seasoned marketer or just starting, our expert insights will help you harness the potential of video content. Discover invaluable insights you can immediately apply to enhance your video strategy.
Here’s what you’ll gain from this session:
- Explainer Videos: Learn how to create concise videos that highlight your product’s features, benefits, and value proposition.
- Product Demonstrations: Discover techniques to showcase your products in action, enhancing consumer understanding and confidence.
- Tutorials & How-To Videos: Provide valuable educational content that establishes your brand as a helpful resource, attracting consumers seeking solutions.
- Customer Trust: Understand the impact of customer reviews and testimonials in building trust and boosting sales.
- Behind-the-Scenes & Testimonials: Humanise your brand by showing the people and processes behind it, and feature satisfied customers sharing their positive experiences. Emotional Storytelling & Social
- Media Reels: Craft compelling stories that resonate with your audience and use short, engaging videos to capture attention on social platforms.
- Platform-Specific Strategies: Get the best out of YouTube, Facebook, and Instagram with tailored strategies for each platform. Simon brings a wealth of experience, having collaborated with renowned brands such as Transport for London, DP World, Gilbarco Veeder-Root, and The UK Space Agency. He also works on his own video projects such as David Come Home.
