When you are working in-house, you can often get stuck in the weeds with your role as a marketer. We present the recording of our recent free webinar hosted by Simon Isaac, founder of Capsule Marketing.
Utilising his 30 years of experience in brand creation and proposition development, Simon shares his tips to inject new ways of thinking in a creative, imaginative yet commercial way. Simon leads the agency with Capsule In-House service, bringing the feel of a larger marketing team right into the world of your own business.
Here’s what you’ll take away:
- Techniques to boost your creativity
- How to focus on customer solutions rather than products and services
- Learn why niching to specific market segments is important
- How to understand the ‘sweet spot’ of your offering
- Learn ways to understand the pain points and challenges your customers face
- Ways to build brand stories that relate to your customers
Simon has extensive experience in bringing together the positioning, business objectives and target audience information into one cohesive proposition for brands and their messaging. This includes working with brands such as Transport for London, DP World, Gilbarco Veeder-Root and The UK Space Agency.
