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Design and development of static and motion infographics in line with existing brand guidelines.

DP World is a leading enabler of global trade and an integral part of the supply chain. Capsule worked with them to produce infographics to represent their position on the cutting edge of trade.

DP World website on ipad
DP World Brochure DP World

What we did

DP World’s wide-ranging portfolio of related businesses, including marine and inland terminals, maritime services, logistics and ancillary services to technology-driven trade solutions. Their vast operation means that they are active in over 40 countries across six continents, having a significant presence in both high-growth and mature markets.

Our strategy was based around the development of ten infographics, three of which were later developed into motion infographics. This formed the basis for a rich plethora of multimedia content which DP World have leveraged as a key element to their European marketing strategy. We adapted information provided to us by DP World to customer focus, using this change as a springboard for the creative journey. Each infographic was included in a premium brochure which was distributed at Transport Logistic 2019, Munich and developed into a number of social media posts for the brand. 


Results

Our overarching objective in this project was to emphasise the advantages of using DP World due to their long-lasting positive impact on economies and societies. To reflect this wide scale of impact, the resultant infographics included topics such as food supply chains, the success of retail, mixed-use schemes, Intra-European trade and the role Turkey plays as a key transitional location. We adhered to a pre-existing comprehensive brand style, providing DP World’s prospective customers with compelling reasons to reach out to them.

DP World on ipad

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