DP World’s wide-ranging portfolio of related businesses, including marine and inland terminals, maritime services, logistics and ancillary services to technology-driven trade solutions. Their vast operation means that they are active in over 40 countries across six continents, having a significant presence in both high-growth and mature markets.
Our strategy was based around the development of ten infographics, three of which were later developed into motion infographics. This formed the basis for a rich plethora of multimedia content which DP World have leveraged as a key element to their European marketing strategy. We adapted information provided to us by DP World to customer focus, using this change as a springboard for the creative journey. Each infographic was included in a premium brochure which was distributed at Transport Logistic 2019, Munich and developed into a number of social media posts for the brand.
Our overarching objective in this project was to emphasise the advantages of using DP World due to their long-lasting positive impact on economies and societies. To reflect this wide scale of impact, the resultant infographics included topics such as food supply chains, the success of retail, mixed-use schemes, Intra-European trade and the role Turkey plays as a key transitional location. We adhered to a pre-existing comprehensive brand style, providing DP World’s prospective customers with compelling reasons to reach out to them.