Founded over 60 years ago, SEAT are a dynamic, design-driven, young-spirited brand, constantly seeking to create new levels of quality car enjoyment.
SEAT recently launched their new large SUV, the SEAT Tarraco. With the addition on the horizon, Miller & Middleton expressed an interest in a social campaign to promote and raise awareness of the vehicle’s arrival.
Social media platforms have some of the richest audience and behavioural data because they’re visited frequently and a lot of time is spent on them. These platforms let you customise who receives your ads in very targeted ways, which can yield excellent results when it comes to engaging a new audience.
We suggested a paid Facebook campaign, utilising the carousel format. Facebook Carousel Ads give customers more options and encourage them to click by offering a different option on each carousel card, with links to the same or different landing pages.
Strategy & Objectives
The core objectives for the digital campaign were:
With a budget of £200.00, the Facebook campaign reached over 18,000 Facebook users, made over 28,000 impressions and resulted in 611 link clicks. We successfully created awareness of the all-new SEAT Tarraco and drove targeted qualified traffic to the Miller & Middleton website.
Furthermore, with our work within their ongoing marketing retainer, we have seen the following positive trends year-over-year: