SEAT Tarraco campaign

Miller & Middleton are THE SEAT dealership of Colchester, Essex.

Founded over 60 years ago, SEAT are a dynamic, design-driven, young-spirited brand, constantly seeking to create new levels of quality car enjoyment.

Miller & Middleton website
Miller & Middleton Miller & Middleton

What we did

SEAT recently launched their new large SUV, the SEAT Tarraco. With the addition on the horizon, Miller & Middleton expressed an interest in a social campaign to promote and raise awareness of the vehicle’s arrival.

Social media platforms have some of the richest audience and behavioural data because they’re visited frequently and a lot of time is spent on them. These platforms let you customise who receives your ads in very targeted ways, which can yield excellent results when it comes to engaging a new audience.

We suggested a paid Facebook campaign, utilising the carousel format. Facebook Carousel Ads give customers more options and encourage them to click by offering a different option on each carousel card, with links to the same or different landing pages.

Strategy & Objectives

The core objectives for the digital campaign were:

  • Create awareness of the vehicle launch amongst new customers within the target audience
  • Create awareness of the vehicle launch amongst existing customers within the target audience
  • Drive qualified traffic to the website

Results

With a budget of £200.00, the Facebook campaign reached over 18,000 Facebook users, made over 28,000 impressions and resulted in 611 link clicks. We successfully created awareness of the all-new SEAT Tarraco and drove targeted qualified traffic to the Miller & Middleton website.

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