NHS TikTok campaign

In this campaign, we worked with the NHS to encourage COVID vaccinations in young adults by dispelling myths and misinformation around the vaccine while also providing authoritative sources to get access to reliable information. We filmed two local nurses doing a trending social media dance and promoted them on Instagram and TikTok. This was a means of easily cutting through the ice to young adults making it relatable and easy to understand whilst fitting it with what users might typically see in the social feeds without being too ‘Ad’ like.
Over the course of the campaign, we generated just under 1.5 million impressions and over 14,000 clicks to the dedicated landing page.

NHS Covid Website Built By Capsule
NHS Covid Website Built By Capsule NHS Covid Website Built By Capsule

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