NHS information campaign on Covid-19 vaccinations for children

Capsule worked alongside team members at the NHS to create a landing page dedicated to providing a resource for parents regarding Covid-19 vaccinations for children.

We created a friendly, accessible landing page with a child-friendly video helping parents to explain how vaccines work and why they are used for Covid-19 that they would be comfortable sharing with their children. With fun downloads, including a certificate, this campaign landing page was designed and built with children in mind, but not forgetting the parent audience who are navigating a challenging decision.