Capsule Marketing were appointed to create and deliver an omni-channel, digital-first campaign raising awareness of the Norfolk & Suffolk Unlimited (NSU) brand.
Core to the campaign was a strategy highlighting opportunities presented through the locations, assets, businesses and technologies within the region. This was delivered through the creation of technical content articles and video production, delivered to a targeted, global audience.
A short delivery window was key to the campaign’s success, and Capsule got fully up to speed with the regional and international opportunity quickly and efficiently – collaboration with the team at NSU was critical to success and relationships were built quickly.