Parker Guest House first approached us to assist in the design and development of a brand new website. We brought a fresh look and feel to the unique city oasis by creating a responsive website with UX at the forefront and we are also managing Parker Guest House’s digital marketing.
As part of our ongoing performance-driven digital marketing management, we execute Parker’s always-on brand campaign, manage their social media accounts, oversee SEO and write content for their blog. Targeted paid search campaigns enable brands to gain quick visibility in search engines and drive website traffic.
Strategy and Objectives
The core objectives for the always-on search campaign are:
The strategy of the campaign utilises distinct targeting functions to reach the target audience, while the campaign messaging is optimised to appeal to a range of key search phrases.
Since managing the brand campaign and carrying out regular optimisations to messaging, keywords, ad groups, making adjustments to bids, budgets, device, location and language targeting and introducing multiple match type keywords, we have driven 7,801 clicks. Paid search now accounts for a third of all traffic to the Parker Guest House website.