Supporting a tech scale-up, driven by ethical values and innovative solutions, to achieve recognition and impact through a well-planned and executed digital marketing strategy. 

VivaCity is a dynamic AI company founded by a group of Cambridge graduates working to revolutionise traffic monitoring. With a strong focus on reducing traffic-related deaths and carbon emissions to zero, VivaCity aligns its mission with its ethical values. Their challenge was to expand their reach globally, targeting new markets and further establishing themselves as industry leaders. The brand sought to generate marketing qualified leads (MQLs) while raising awareness about their brand and offerings to new audiences in defined international regions, whilst continuing brand awareness activity to an already engaged UK audience.

Our approach consisted of a multi-faceted digital marketing campaign, incorporating targeted advertising, partnerships and paid advertising across multiple channels. Alongside this, we worked closely with the VivaCity marketing  team on creative campaign development, targeting and audience identification, experimenting and testing campaigns to existing and prospective audiences.

As Head of Global Marketing at VivaCity, I worked with Capsule on a six-month digital transportation project from April – September 2023. During this period, Capsule worked hand in hand with my internal marketing team to set-up and execute a brand new end-to-end global digital strategy. Everything from media planning, budgeting, targeting, content creation and reporting. I found Capsule a joy to work with; attentive, curious and always eager to drive the best results for the business. I wouldn’t hesitate to recommend Simon and his team.

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