Utilising motion in your marketing is an important consideration for your brand and growing its visibility. There are several ways in which you can incorporate motion-related content into your brand and marketing, from animation and video to motion graphics. In this blog, I want to break down 5 reasons why bringing in motion content can help grow and enhance your brand.
Capturing your audience’s attention and building trust
Building a sense of trust and a connection with your audience is an important aspect of growing your business and meeting your goals. Bringing motion and video into your marketing is a great way of doing this. It allows you to deliver more information to your audience, in a way that is engaging both visually and emotionally. It allows you a way of easily sharing your brand’s values, personality, vision and winning the confidence and trust in your brand.
Helping your audience understand you
Using video to explain who you are, what you do, your unique selling points etc is an impactful way to allow your audience to get a better understanding of your brand. It can help the audience gain greater insights into your products and services, what your values are and how they relate to them in a simpler, more digestible way. Using animations can make explaining what could be fairly complex information, understandable and more manageable. On top of this incorporating things like people or voiceovers allows the audience to better connect to your brand.
Show your brand’s personality
The use of motion in your marketing provides a great opportunity to get across your brand’s personality, allowing your audience to better relate to your values and services and how they align them with themselves. It offers your brand a chance to express itself to a greater extent in a professional and engaging way. Bringing your brand to life, being more creative with your ideas and boosting how you interact with your audience.
Increase your brand awareness
A powerful brand identity is crucial in marketing your product/services. Incorporating motion into your brand and marketing is a great way to increase your brand awareness and ensure a greater experience for your consumers. It allows the audience to form greater links to your brand, increases visibility, recognition and memorability. Developing your brand into one people know they can trust.
Enhanced experiences
So how does incorporating motion into your brand and marketing help to enhance your consumer’s experience? Firstly it can help your audience gain greater insight into your brand and allow you to more effectively communicate with your audience. Secondly, using motion can lead to greater engagement, creating brand or marketing materials that impact your audience in a variety of ways with the use of visuals and sound. Finally, using mediums like video and motion graphics is often more captivating, keeping your audience engaged with your content and increasing the chances they’ll relate to the content, want to share it with others and invest in your brand/product/services.
Incorporating motion into your brand and marketing can be an extremely effective tool to help boost your brand in various ways. From increasing your brand’s awareness to helping you better connect with your audience. If you’re looking at ways to incorporate motion, video or animation into your business check out our video guide, or contact us today and discover how we can help your brand grow.
