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Rebranding Creating the Greenest County to Sustainable Suffolk

Background

When Suffolk County Council first launched Creating the Greenest County, the goal was simple: encourage people to think about the environment and take small steps towards net zero living, and it worked. The campaign became well-known and helped spark awareness across the county, particularly through its community network and support for businesses.

However, by 2024, it became clear that the identity, while familiar, was no longer fully representative of the broader, collaborative vision and the range of new support and projects being delivered to lower Suffolk’s carbon emissions. The work that Creating the Greenest County had been leading had grown into a partnership between all of Suffolk’s public sector organisations, not just the county council. The partnership now ​needed an identity that reflected action, collaboration, and a vision for the future.

The Challenge

The Creating the Greenest County brand was tied strongly to an environmental image but lacked:

  1. Visual cohesion across its many sub-programmes
  2. Representation of multi-faceted themes beyond nature and conservation
  3. A modern, distinctive identity to stand out in a crowded sustainability sector

The challenge wasn’t just about finding a new name or logo. It was about showing that Sustainable Suffolk is:

  1. More than just nature – it’s about people, energy, homes, transport and much more
  2. Something everyone can be part of: residents, businesses, and community groups
  3. Serious about creating sustainable change

The Solution

The new identity: Sustainable Suffolk

The new name shifts the focus from simply being “green” to actively achieving sustainability, a more holistic and action-oriented goal. The new look features a dynamic, colourful logo. It’s part leaf, part energy burst – a symbol of action and momentum. This flexible design and colour palette means each project can have its own spotlight while still feeling like part of a bigger story.

Conclusion

The transition from Creating the Greenest County to Sustainable Suffolk represents more than a visual update. It’s a strategic repositioning to reflect the partnership’s ambitious, collaborative approach to sustainability. The new identity strengthens recognition, unifies diverse initiatives, and provides a strong foundation for future communications.

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