Artificial Intelligence (AI) has firmly established itself as a transformative force in marketing, revolutionising how brands connect with customers and optimising their strategies. From data analysis and content creation to customer engagement, AI is rapidly redefining marketing practices. We explore the evolving role of AI in marketing, with key takeaways for you including:
- How to get the best from AI working hand in hand with your own team or marketing agency
- How best to use AI to improve marketing performance, with the right tools
- This includes a focus on marketing automation, marketing personalisation at scale and real-time optimisation
- See some of the best examples of AI use in marketing campaigns from around the world
