If you missed the live session, don’t worry, we have the recording here for you to watch at your convenience. In this session, we walk you through how to get more value from every piece of content you create, from smarter planning and sharper production to effective promotion and data-driven performance tracking.
💡 What You’ll Learn
🎯 Define Your Target Audience
Creating content without a clear audience in mind? That’s a fast track to wasted time. Learn how to pinpoint pain points, understand buying triggers, and build accurate audience models that guide every message.
📝 Match the Message to the Medium
From blogs and eBooks to webinars and whitepapers, how you say it matters just as much as what you say. We show you how to tailor content formats to your audience’s preferences and maximise engagement.
🔁 Get More Mileage from Every Piece
Don’t let great content go to waste. Discover practical tactics for repurposing, redistributing, and amplifying your content so it reaches the right people, again and again.
📊 Let Data Shape Your Strategy
Stop guessing. Learn which content performance metrics really matter, how to avoid chasing vanity numbers, and how to use data to sharpen your future campaigns.
Content with Purpose – The Guide
Your go-to resource is finally here. This free, in-depth guide is packed with real-world examples, ready-to-use templates, and frameworks to help you turn insight into action.
Need help putting this into action? Get in touch, we’d love to hear from you.
