Capsule’s Video and Animation Pre-production Guide

In today’s fast-moving digital landscape, video is no longer optional, it’s essential. While newsletters, blog posts, emails and social media remain valuable marketing tools, it’s visually compelling video that truly captures attention, builds emotional connection, and drives action.

We’ll walk you through what makes a strong video strategy, offer tips on crafting a clear and effective brief, and share real-world examples from our past projects to inspire and inform your approach. Whether you’re working with us on producing an explainer animation, brand story, campaign content or internal comms, this guide will give you the confidence and clarity to commission content that resonates and gets results.