What you’ll learn inside:
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How to define and model your audience for laser-focused content
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Proven content formats mapped to funnel stages (and personas)
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What makes gated content work (and when it doesn’t)
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How to squeeze more ROI from every asset with smart repurposing
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Tips for planning campaigns that span email, social and SEO
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What metrics actually matter when proving value and pipeline impact
Whether you’re building a funnel from scratch or improving your content’s hit rate, this guide gives you the tools, frameworks and clarity to move fast and grow faster.