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Content With Purpose: A Practical Guide To B2B Content Marketing For Lead Generation

 

Feel like your content’s going unseen? You’re not alone. In a world of AI noise and shrinking attention spans, only content with purpose cuts through. That’s where this guide steps in.

Content With Purpose is your no-nonsense, strategy-first guide to B2B content marketing that converts. Built for busy marketing managers, brand leads and decision-makers, this is not fluff, it’s focused, practical, and ready for action.

What you’ll learn inside:

 

  • How to define and model your audience for laser-focused content

  • Proven content formats mapped to funnel stages (and personas)

  • What makes gated content work (and when it doesn’t)

  • How to squeeze more ROI from every asset with smart repurposing

  • Tips for planning campaigns that span email, social and SEO

  • What metrics actually matter when proving value and pipeline impact

 

Whether you’re building a funnel from scratch or improving your content’s hit rate, this guide gives you the tools, frameworks and clarity to move fast and grow faster.

Contact us

We’ve got the team, the knowledge and the technology to craft and deliver your next project.

All that’s missing is you.

If you have a particularly tight deadline, or are dealing with sensitive information, please call us on 01787 267949 to discuss our flexible options.