Matching Acquisition Channels to the Funnel
Understanding how each digital channel interacts with users at different stages within their buying journey can help to ensure that your efforts (and budgets!) are placed in appropriate channels at exactly the right time – we discuss the benefits of an always-on bottom-of-funnel approach, overlaying campaign activity to proactively target specific audience segments during key periods, and explore the difference between passive and active marketing.
Cheat Sheet – Landing Page UX/CRO Best Practices
Within this guide you will find a handy checklist detailing some of the key fundamental design features of a high-converting landing page, from avoiding large blocks of text to mobile usability and utilising social proof to secure trust with your users. Use this to ensure that you are maximising every session you’ve earned through your digital marketing channels.