What does it mean to repurpose video content?
Making video content is no easy task; finding time to film, script, and create video after video can be exhausting. But have you considered reusing your video content? Essentially, repurposing video content allows you to use the previous videos in a completely different way. From cutting down testimony videos for Instagram Reels, or using just a part of your animation to tell a short story, the possibilities for repurposing video content are endless.
Why you should repurpose video content?
Have you ever heard of the Rule of Seven? It is a marketing concept that suggests a prospective buyer needs to see your product 7 times before they will buy from you. Rather than filming 7 different videos to reach your audience, you are able to use the same content in ads, informative videos, and brand promos and reach that person 7 times without breaking the bank!
Cost and time are one of the many reasons why video isn’t used as effectively as it can be. But being able to reuse the same content allows for reduced cost and time to help you reach a wider audience and produce video content on a tight budget. You can repurpose your video to fit Instagram Reels, Facebook, and TikTok just by changing a few things! This helps you stay visible to your target audience wherever they are!
10 creative ways to repurpose video content
1. Turn a brand promo video into TikTok videos
Did you know that TikTok is the number one app for consumer spending? Putting your brand on TikTok in an engaging way is an investment that will be worth it.
2. Repurpose webinars into lead magnets
You can turn your informative webinars into digital guides that your audience can download from your site in exchange for their email addresses. This is a great way to build an email list while providing customers with valuable information.
3. Repurpose customer testimonials into video ads
Video testimonials are a great way to build trust in your brand and products. Using this video to create a short ad reuses this content in a really smart way. Video testimonials are also great for retargeting campaigns. It helps remind previous buyers why your products are so helpful and the results they can enjoy from using them.
4. Create Instagram stories/Youtube shorts from explainer videos
These allow you to engage your audience in a really quick way. A video longer than 30 seconds can lose up to 33% of its audience. Creating shorter videos that grab attention right from the start will influence people to look further into your brand.
5. Create Youtube playlists from existing video content
When your brand reaches a certain amount of youtube videos, it can be hard for your customer to find what they are looking for. Creating playlists can make navigating your resources easier.
6. Turn brand promo videos into website banner videos
Your homepage video is a customer’s first experience with your brand. Make sure it counts. But that doesn’t mean it has to be completely new content. Putting together some of the best bits from other videos can create an interesting introduction to who you, as a company, are.
7. Break down webinars into topics and post shorter videos on each topic on Youtube
Webinars can be great for customers who are already familiar with your brand. But consider breaking these down into bitesize topics for youtube could help your customers find the information relevant to them quickly.
8. Turn product videos into social media ads
Using professional and polished video content to promote your products in ways optimised for social media platforms is a great way to repurpose content. Video taken for product promotion on your website can be shortened, edited and reordered for shorter Instagram, TikTok and Facebook.
9. Create teaser videos from previous webinars or podcasts
Drawing out soundbites from longer-form video recordings or audio, such as podcasts, to create teaser videos to promote on your social media can drive engagement with your account and videos.
10. Turn customer images & videos into a longer showreel
Using customer images acts as both a testimonial and product promotion. By using customer photos and videos, you’ll be showing prospective customers that you have a group of clients that trust you and getting alternative perspectives on your product. Click here to find out more about how to create a winning testimonial video.
Discover the Power of Capsule
Are you looking to maximise your ROI for video content? Speak to Capsule’s team today for creative and technical expertise and advice on getting the most out of your video.
