Motion graphics serve a wide variety of uses, helping to provide more dynamic and engaging visual experiences for audiences. Over the past few years, their use has exploded in popularity, working its way into all types of projects. Its rise in prevalence has helped to add new dimensions to the ways in which we work and approach projects.
Why has motion design become so popular?
A big factor in the rise of moving images is social media, now providing one of the key touchpoints between a brand and its audience. Today social media platforms are one of the first places that consumers will look in order to find out more about you and your brand. Capturing an audience’s attention on these platforms is key, especially considering the shorter attention spans of today’s audiences. Motion graphics are a great way to hook an audience due to their combination of engaging visuals, sounds and ability to communicate ideas.
Motion imagery has the strength to bring more life to static visuals and create an engaging way for brands to showcase and explain their products, services and messaging in a way that’s more memorable. This in turn aids in forming greater emotional connections with audiences, helping a brand to set themselves apart from competitors and enhancing the audience’s experiences with a brand.
Finally, versatility is another big contributor to the rise of motion. Their ability to be incorporated across a variety of platforms can help to strengthen a brand’s identity and recognition.
How can motion be incorporated into your brand?
Let’s explore just some of the areas in which motion can help elevate a brand:
Branding
Branding isn’t just a simple case of creating a logo and picking out a few colours, but carefully crafting an intricate identity that sculpts and defines a business. Motion design has helped to push this even further, being used in brand logos, fonts, illustrations/icons etc to add further depth, create memorable impressions and capture an audience’s attention. Its ability to both convey important information and elicit emotion in an audience helps greatly in portraying a brand’s key messages.
Social Media
Social media is now one of the main touch points between a brand and its consumers, making it crucial that the content you post here speaks to them. Motion design has exploded in popularity on the majority of platforms, providing so many avenues a brand can explore to engage with its audience. Whether it be short informative videos, full animations or explainer videos; adding motion graphics to your brands’ social feeds is an effective way to increase engagement due to the shareability of the content. It also efficiently helps to make your content more digestible and enduring for the audience.
Motion imagery can even be used to enhance print design, adding new dimensions to the ways in which an audience can interact with your content. One way you can do this is by using things like augmented reality, which can help spring a page to life, allowing consumers to use their phone to interact with printed content. Alternatively, you could also incorporate QR codes, which can help to direct consumers to other brand touch points allowing them to easily access places such as websites or social platforms with ease.
OOH Applications
Motion design has seen increased use in out-of-home applications over recent years. One increasingly popular sight are billboards allowing for the use of animated content. This has seen use by a huge variety of brands to captivate their audiences via intriguing animations that draw them in and highlight the brands’ identity, narrative and services.
Web Design
Web design is another area that can utilise motion graphics in a number of ways to enhance the experience for users. The incorporation of hover effects or animations that are triggered when scrolling or loading a page can assist in reducing users’ perceptions of loading times, while also adding an additional layer of interactivity to your site. Animated headers could also be added that help to seize people’s attention and highlight key messages. You could also consider sprinkling in some motion to case study or article images, drawing attention and enticing people to click on them.
How moving Image can help your brand
In recent years the decision to incorporate motion design has proven a powerful way to elevate a brand. Providing an effective method for conveying your brand’s identity and strengthening your messaging. Allowing you to form better connections with your audience, raise brand awareness and much more. With its versatility and variety of ways it can be incorporated into your brand and marketing strategies, it’s become an essential way of engaging audiences. If you would like help with a video project or incorporating motion into your brand please get in touch.
