Video content is dominating the social media landscape, and brands that know how to harness its power are seeing measurable results, from increased engagement to direct sales. With attention spans shorter than ever and algorithms favouring dynamic, engaging content, video has become the most effective way to cut through the noise and connect with your audience. This shift was reinforced at the recent Meta Marketing Summit, where new insights underscored just how powerful video, particularly Reels, has become. Whether you’re aiming to grow your reach, drive conversions, or build deeper brand affinity, placing Reels at the core of your social media strategy is no longer optional—it’s essential. In this blog, we’ll explore three key takeaways from the summit that show exactly why Reels are the format to focus on right now.
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Prioritise Reels – That’s Where the Attention Is
If you’re not already focusing on video content, it’s time to reconsider your strategy. According to data shared at the Meta Marketing Summit, a staggering 60% of time spent on Meta platforms, like Instagram and Facebook, is dedicated to video, with Reels capturing the lion’s share of that attention. Reels are fast becoming the preferred format for discovery and engagement, offering a powerful way to connect with audiences through quick, digestible, and highly shareable content. By making Reels a central part of your content plan, you’re not just keeping up with trends, you’re tapping into the very heartbeat of user engagement on social media today.
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Make Your Videos Shoppable
Video content is no longer just a tool for brand awareness – it’s a direct path to purchase, especially with younger audiences. One standout stat from the Meta Marketing Summit revealed that 80% of Gen Z have bought a product after watching a video. That’s a clear signal that today’s consumers are not only inspired by video, they’re ready to act on it. To capitalise on this behaviour, brands should create videos that seamlessly blend entertainment with shopping. Use product tags and compelling calls-to-action to guide viewers from inspiration to checkout. Pair these features with storytelling that showcases the product in use or solves a relatable problem, and your content becomes not just watchable, but shippable.
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Don’t Ignore Sound
Sound is a game-changer when it comes to creating engaging video content on Meta platforms. Unlike other platforms where users tend to scroll in silence, Meta revealed that 90% of Reels are watched with the sound on. This opens up a huge creative opportunity for brands to capture attention and deepen emotional connection through audio. Whether it’s using trending music, relatable voiceovers, or punchy sound effects, incorporating sound can significantly boost the impact of your content. Audio not only helps set the tone and mood but also reinforces your message and brand personality. So, when planning your next Reel, think beyond the visuals; sound could be the element that keeps viewers watching and, more importantly, remembering you.
The landscape of social media is evolving rapidly, and video, particularly Reels, is leading the charge. To stay relevant and competitive, businesses need to adapt their content strategies to meet the way users are consuming and engaging with content today. Start by prioritising Reels to tap into where attention is naturally flowing. Then, take it a step further by making your videos shoppable, turning passive viewers into active customers with smart, strategic features. And finally, don’t overlook the power of sound—music, voice, and audio cues can elevate your content and help it resonate more deeply with your audience. By embracing these three strategies, you’re not just keeping up with the platform—you’re making the most of what it offers to drive real results for your brand.
If you would like assistance with your video marketing strategy or even filming content, get in touch with us today, and we will help you from planning to execution.
