We focus on elements of branding in two key areas for our clients. We always begin by establishing your brand values through workshops, round table discussions and meetings between your team and ours.
Brand positioning includes the essential elements of your brand such as values, tone of voice, key services and everything else that makes your company unique. A style guide deals with the visual elements that you might already associate with the word ‘brand’, including logo, typography, brand colours and supporting visuals.
Your style guide is the visual backbone of your brand. Ensure consistency across all touchpoints, channels and communications.
Your logo is the face of your brand. It’s more than just a symbol—it’s a statement of who you are and what you stand for. We craft logos that are memorable, versatile, and timeless, ensuring they resonate with your audience and stand the test of time.
Typography plays a crucial role in conveying your brand’s personality. From font selection to spacing and hierarchy, we carefully choose typefaces that reflect your brand’s tone—whether that’s bold and modern, or classic and sophisticated.
Colour is powerful. It evokes emotions and shapes perceptions. Our expert design team develop cohesive colour palettes that not only complements your logo but also reinforces your brand’s identity across all platforms.
Supporting graphics and imagery are the subtle yet powerful elements that complete your visual identity. We create and curate visuals that align with your brand’s ethos, adding depth and context to your communications.
Brand positioning is about carving out your unique space in the market. It’s what makes your brand stand out and be remembered.
Your brand values are the core beliefs that guide everything you do. They are the foundation of your brand’s identity, influencing how you interact with customers, how you present yourself, and how you’re perceived in the market.
Your tone of voice is the personality behind your words. It’s how your brand speaks to the world, whether that’s through marketing materials, social media, or customer interactions. We help you define a tone that is authentic, consistent, and perfectly aligned with your brand’s values.
In Capsule’s approach, collaboration is key.
Our process keeps you and your business at the heart of the brand, ensuring that every decision reflects your vision and goals.
Understanding the landscape is the first step in crafting a compelling brand. We dive deep into market research, analysing your industry, competitors, and target audience. This allows us to identify gaps that your business can fill, which also align with your values. We also outline key markets, audience segments and more at this stage, before developing a plan to target them.
Once we’ve established a clear direction, our design team brings your brand to life. We create visual elements that embody your brand’s personality and resonate with your audience. From logos and colour schemes to typography and imagery, every design choice is intentional, crafted to leave a lasting impression.
Once we’ve established a clear direction, our design team brings your brand to life. We create visual elements that embody your brand’s personality and resonate with your audience. From logos and colour schemes to typography and imagery, every design choice is intentional, crafted to leave a lasting impression.
A brand is only as strong as its execution. We work closely with you to ensure a seamless implementation across all channels, from digital platforms to print materials. We provide you with the tools and guidelines to maintain brand consistency, empowering your team to carry your brand forward with confidence.
We’ve got the team, the knowledge and the technology to craft and deliver your next project.
All that’s missing is you.
If you have a particularly tight deadline, or are dealing with sensitive information, please call us on 01787 267949 to discuss our flexible options.
