AVL approached us, requiring some video content for their latest project with Ford UK, which is the FCVGen1.0 project. This involved developing a fully functioning light commercial fuel cell electric vehicle as part of the APC Advanced Route to Market Demonstrator Competition.
After several initial scoping sessions and lots of planning, scripting and storyboarding, we visited a number of different sites across the UK following the build of the Ford Transit from the build, right the way through to testing the vehicle on the track.
We also arranged a number of interviews with key leaders of the project from both AVL and Ford UK, where they had the opportunity to speak about what the project is and what it means for the future of fuel cell technology.
The finished result was a professionally polished video that introduces the project and highlights the history and partnerships between AVL and Ford UK, and the future fuel cell technology.