Over the past four years, our work with Coreco has focused on sustainable, strategic SEO and paid media efforts to support their position as a leading mortgage broker in the UK, while also developing a streamlined and effective approach to content creation. This ongoing partnership has resulted in improved visibility for key search terms, more responsive campaigns, and a strong, embedded way of working with their team.
Our SEO efforts have contributed to notable improvements in rankings for core terms such as “mortgage advisor” and “mortgage broker”, helping Coreco maintain visibility in a competitive landscape, particularly across London and other key regions.
We’ve built a strong content rhythm with the Coreco team after a significant period of development and alignment. This includes a regular stream of expert-led content designed to be responsive to market shifts — from base rate changes to budget announcements — ensuring we remain relevant and timely in what we publish.
One successful area of expansion has been the creation of location-specific landing pages, built quickly and strategically. While still in the early stages, these pages are beginning to drive search traffic and improve Coreco’s local presence for mortgage-related queries.
In addition, we’ve remained vigilant on local SEO, such as monitoring and reporting on competitor practices in London, including the misuse of keywords in Google My Business profiles. This attention to detail helps protect Coreco’s search equity and visibility in high-competition areas.
We’ve also provided training and support for Coreco team members, including work with the marketing team to enable greater internal content confidence.
We’re now in a well-established rhythm for content creation with the internal team. That’s taken time, and a lot of collaboration, to get right — involving editorial planning, feedback loops, SEO-led topic selection, and ongoing collaboration with subject matter experts. The current process reflects deep sector knowledge, an understanding of Coreco’s tone and expectations, and an efficient, low-friction production pipeline.
What makes this process work is not just experience — but the relationship and mutual understanding we’ve built with the internal team.
On the paid side, we’ve restructured campaigns around Mortgage Broker/Advisor keywords, splitting campaigns by location for more granular control. Despite a limited budget, we’ve been able to maintain strong performance in terms of cost-per-acquisition (CPA), even with lower impression share than some larger competitors – highlighting the potential to scale.
We’ve also implemented robust tracking and attribution, including call tracking through Google Ads and MediaHawk, and support for tools like MeetParker, where we’ve worked directly to integrate Google Analytics tracking. That technical web support work has been a key part of ensuring data integrity and proper lead attribution.
Our work is built on continual testing and improvement — from reviewing legacy campaigns (e.g. Buy to Let, First Time Buyer) to identifying and pausing underperformers — all while pushing for more data visibility on lead quality and conversion beyond the initial enquiry.
Our partnership has extended well beyond SEO and PPC. Following a website restructure headed up by our development team to protect the site from vulnerabilities and reduce security risks, we have continued to support Coreco in web maintenance and updates. We provide regular technical and content-related support across the website, ensuring smooth updates, optimised page rollouts, and consistent Google Analytics and general analytics tracking — all of which contribute to Coreco’s digital health behind the scenes.
We’re proud of the momentum we’ve built with Coreco over several years. From search performance to paid visibility and a well-oiled content process, we’re deeply embedded with their team, proactive in responding to market changes, and continue to provide technical and strategic support across all digital channels.
It’s a relationship that works because of the time invested and the deep understanding we’ve built — not just of the industry, but of Coreco’s team, tools and tone.
