The Challenge
IPEM’s work is broad and technical, spanning research, innovation and education. The challenge was to distil all of that into a story that felt approachable and engaging without losing credibility or depth.
We needed to create a piece that spoke to multiple audiences – members, potential members, and staff – while staying true to IPEM’s existing brand and tone of voice. It had to be informative, but also warm, human and full of energy.
The Solution
We started with a discovery session to align on goals, audience and tone. From there, we helped shape the script and structure — ensuring the narrative flowed naturally and every message earned its place. We also sourced and recommended voiceover artists to find the right tone: clear, professional and engaging.
Visually, we used a dynamic animated gradient that brought energy and depth to the video. It created a sense of movement throughout and helped to separate key story sections. Layered with clean typography and iconography, the result was a finished animation that works seamlessly across all platforms, from event screens to social feeds.
The Conclusion
The final video is bright, fluid and confident – a visual expression of IPEM’s forward-looking spirit. It communicates their value clearly, celebrates their community and highlights the difference they make in shaping the future of healthcare.
For IPEM, it’s more than an explainer, it’s a showcase of purpose, people and progress.
