We were commissioned by Wittenstein – a long-term digital client — to design exhibition graphics for their stand at EW25, one of the leading international trade shows for embedded systems. The goal was to promote their flagship product, SAFERTOS, a high-integrity real-time operating system used in safety-critical applications across the automotive, aerospace, industrial and medical sectors.
With a fixed stand layout already in place and a short lead time, our task was to create a compelling visual presence that could be approved quickly by multiple stakeholders. We needed to work efficiently within extensive brand guidelines, while still delivering something visually distinct to mark 25 years of innovation at Wittenstein.
Inspired by the themes of safety, precision and longevity, we developed a circular design language that echoed the systems-thinking approach behind SAFERTOS. The design also incorporated a wall graphic featuring 25 overlapping circles, symbolising Wittenstein’s 25-year legacy in developing robust, high-integrity embedded systems.
The circular motif was not only visually engaging but also conceptually resonant – referencing both the cyclical nature of operating systems and the interlinked industries SAFERTOS supports.
Despite the compressed schedule, we delivered the complete design suite on time and in line with all partner approvals. The result was a visually striking, brand-consistent stand that elevated Wittenstein’s presence at EW25.
“The graphics made a huge difference this year and all agreed that it was the best stand we’ve had to date. Thank you all again for your help and support on this project.”