Capsule created the Yes2Test campaign to support Suffolk County Council’s initiative to encourage Suffolk based organisations to increase awareness of Covid-19 testing of staff twice a week.
The campaign was based on a push and pull strategy, promoting positive marketing messages to both employers to support testing as well as employees to engage their employers through a range of tactics including PR, video and social media marketing. This included two custom-built programmes – an ambassador and certification programme, digital advertising and PR campaigns.
The campaign engaged with a wide range of businesses registering via the dedicated landing page, driven by social media led digital marketing. The campaign has also seen extensive news coverage on the BBC and placements in local print media.
Please click here to watch the yes2test campaign being featured on BBC Look East.