Creating educational videos that are informative have become more and more popular, particularly with the likes of YouTube being people’s first port of call when they want to find something out or learn something new. In this article, we will talk you through what you need to know about producing high-quality educational videos.
What style of video do you want to use?
When you produce educational videos, there are a variety of ways you can get this across to your audience. It depends on what you are teaching your audience. If you’re looking to teach someone how to use your obscure product, then animation probably isn’t the best route, as users will need to see your product for real. However, if you teaching someone about a common pain point within the industry, then animation could be a great way to capture attention.
Solve your audience’s pain points
The first point of call when deciding on what video to make is researching the pain point experienced by your target audience and what solution you can provide to solve it. You can research this by seeing what videos are already out there on a similar topic or industry to yours.
Another way you can research what pain points your audience is experiencing is through keyword research. This will give you an insight into what your audience is searching for on Google. You can do this using a variety of tools online; read our article on keyword research for videos.
Write a script and storyboard
Scripting and storyboarding your videos will ensure the production phase goes as smoothly as possible. The script will outline what needs to be said and when as well as give you a path to follow when recording your audio. The storyboard will tell the production team and editors what is required and how to put the video together from a visual standpoint. This will be at which stage you can see your idea come to life and make any amends.
Have an instructor present
Having an instructor present either visually or verbally can help guide your audience through the video step by step. If you prefer it to be visually, this can be done on a green screen where the instructor then uses expressions and points to areas as they are talking about them. If it’s verbally, audio quality needs to be as high as possible and recorded with proper lav or shotgun microphones.
Pace the video correctly
The pace at which the instructor or video is going is also crucial if it’s a tutorial that the viewer is following along with. You need to keep in mind it’s something the viewer hasn’t done before, so it’s important to not go too quickly but also not to go too slow so that it becomes condescending to the viewer and they get bored. Each segment of the video should be kept short and concise enough to explain the task and not too long that the user loses interest. It all depends on the complexity of the task you are explaining.
Highlight important pieces of information
As the viewer is watching the video it’s important that key bits of information don’t get missed out. These can be highlighted through either the instructor placing extra emphasis on these points or through subtle animation overlaid on the video which directs users attention to the correct places.
Educational videos are a fantastic way to get your message across and can really help people to learn something new or understand a complex subject matter. They are also great for SEO purposes, so it is definitely worth investing the time and effort into creating high-quality educational videos. If you need any help or advice on how to produce educational or explainer videos, then please do not hesitate to get in touch with us today. We would be more than happy to talk you through the process and answer any questions that you may have.
