Instagram for Business: 5 Common Mistakes You Didn’t Know You Make

by Capsule Marketing on 20th November 2020

With Instagram becomming widely more popular by the day, it means that competition is only on the rise. The photo-focused platform has grown into an internet sensation and has allowed creators and businesses to add multiple touchpoints to their social marketing strategies. With at least 90% of accounts following at least 1 business profile, it goes without saying that using Instagram for business and brand building is something brands do not want to miss out. In this guide, we outline the 5 most common mistakes we see on a daily basis. We will also answer your top questions. 

  • How to switch to an Instagram business profile? 
  • How many hashtags should I use on Instagram?
  • Do links work on Instagram and how can I add multiple links? 
  • What formatting should I use for Instagram imagery?
  • When is the best time to post on Instagram?

Why do you need to switch to an Instagram for business profile and How to do it?

Instagram business accounts give you access to a whole host of new opportunities as well as tools to help accelerate your growth. 

By switching your account, you will gain access to Instagram ads and boosted posts. This is a great feature for any business looking to invest a little more into their social media marketing. 

You will also benefit from the ability to track your performance with Instagram insights using metrics like engagement, email button taps, follows, impressions, profile visits and more. All of these together will help you measure the impact of your Instagram marketing strategy.

How to switch to a business account?

Providing you already have a Facebook page connected to the account — If not, click here and follow these steps. Once you have connected your account, complete the following:  

  • Go to your Instagram settings which will be the 3 horizontal lines in the top right of your profile.
  • Go to Account.
  • Then select ‘Switch to Business Account’ at the bottom of that page. 

Instagram for Business: How to switch to a business account

Why you are probably not using enough hashtags?

Another common misconception is that people do not like overusing hashtags. Hashtags are a powerful feature that ultimately helps increase the number of users that sees your post. Instagram gives you 30 hashtags to use providing they are all relevant, make sure to use as much as you can. 

How do I find hashtags?

You can search which hashtags to use by searching relevant search terms in Instagram and it will feed you back relevant hashtags and the volumes of each. You can also use external hashtag tools that feedback the same information such as hashtagify. Be careful. DO NOT always go for the highest volume hashtags as these are the most saturated and hardest to get shown. A healthy balance of small medium and high volume hashtags is ideal. 

Once you have grown your following to a substantial size, try and build your own hashtag centred around your brand as well. This shows you are trying to build a community and is a great way to interact with your audience, See example below used by Coca-cola with #shareacoke that has over 651,000 posts on it.

Using Hashtags on Instagram

Stop using links in posts: just use them in your bio

Why should you not use links on Instagram posts? To put it shortly — they do not work. This is unprofessional when someone is trying to click the link and no one is going to type in a long URL to get to it. 

How to add multiple links in your Instagram Bio?

URL’s are great to optimise your Instagram bio so always make sure you utilise this feature. You can always change the link in your bio to match your latest post.

If you need to link to multiple URL’s, a great piece of software is Linktree. This allows you to put one link in your bio which takes users to a landing page where then you can put as many links as you like.

Using Linktree on Instagram

Formatting pictures correctly: What formatting should I use for Instagram pictures?

You may have heard a common phrase called ‘Instagram Real Estate’. This means the amount of room you take up with one image (your formatting). For a photo-centric platform, it’s vital you get this spot on. Remember Instagram is in charge of which posts align with their algorithm and which ones don’t. 

The maximum image size for Instagram is 1080px x 1080px. This is a square 1:1 ratio, which is the crop Instagram does when showing images on your profile grid.

When someone views your image in the feed, the maximum image size is 1350px x 1080px, a 4:5 ratio. This is the ideal image size you need to go to maximise your Instagram real estate. Be careful, you do not want an important part of the image chopped off when it’s being shown on your Instagram grid. 

Another rule of thumb is to make sure the subject is centred and none of the images are cut off anywhere when you resize the image. Especially if it’s a product photo or has text over the image.

How to format pictures

Timing of posts: When is the best time to post on Instagram?

timing of posts

With the average user browsing for around 53 minutes per day on Instagram, it’s important to get in front of your audience when they are most active. Instagram insights is a great way to keep track of when your audience is most active. 

Back in 2016, the Instagram algorithm switched from a chronological feed to an algorithmic feed. This meant that users would no longer see content in the order it was posted and instead would see content based on what was relevant to their interests. 

The algorithmic-based feed can be determined by a number of key factors, such as the number of engagements your post gets within a certain amount of time going live, how long people spend viewing your posts, or how users interact with your posts (i.e.swiping through a carousel, liking,  or commenting on a post).

Why is it important to post at the active times? 

Well, maximising the engagements you receive on a post means posting when your audience is most likely to see it. You do not want to be posting at midnight when the majority of your audience will be asleep. The more people who engage with your posts see them as soon as they go up, the more you will regularly show up in their feeds and start to show in others’. 

How we help our clients at Capsule

Here at Capsule, we take care of all the behind the scenes work for you ensuring we follow all the best practices without letting anything slip through the net. From optimising your profile to sourcing high-quality imagery and creative copy, we maximise your potential. 

We use in-depth analysis with a team of experienced digital marketers to keep track of you, your audience, and your competitors so you never miss a beat. Contact us now to find out more about how we can help build your social media presence today. 

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