Why should you use video to promote a new brand or product?
When you launch a new product or brand, the first thing you need is eyes on your product or brand in order to be successful. You also need to make sure that what your audience sees is memorable, relatable and has personality. Now, why is video the best option? Creating a video about your product or brand allows you to show off what your business has to offer, build better connections and relationships and make you more relatable to your prospective customers in the most cost-effective way.
What makes a good brand or product launch video?
Authenticity
One of the most important aspects of a video, especially when promoting your brand, is authenticity. People see straight past a shoddy attempt at creating a video or if it appears fake. First impressions count, and being authentic is how you can best stand out from the noise if you’re a new brand.
High-quality visuals
Visually, your video needs to be produced to an exceptionally high standard. Especially if you are creating a product video, detailed shots highlighting every aspect of your product will be key in selling it to your audience.
Human Interaction
Human interaction goes without saying is the best method if you want to invoke emotion, build relationships and resonate with your audience. This is the perfect way to show people who they are buying from and what they are buying into.
Storytelling
Have an interesting story about how your product or brand came about, or have you got a vibrant history and heritage? Take people on a journey and show them what they are buying into. Create a sense of community, maybe your target audience has similar interests, and they can buy into your story.
Solving a problem
Is your product or brand solving a problem for prospective customers? Maybe they don’t know it yet and what you offer makes their life easier. Video is perfect for demonstrating it so your audience can see how it will affect them and make their life easier if they buy into your brand.
Where to advertise your brand or product video?
Website
The most important part of your digital footprint is your website, and most importantly, it’s free to host your video on. If anyone wants to know more about your brand or product, naturally, the first place they visit is your website, so having your brand/product video up front and centre on your website will make sure it’s shown off to anyone who visits.
YouTube
As the largest video-sharing platform in the world, YouTube is our go-to whether we want to learn something new or just entertain ourselves. If your brand or product solves a common problem, you may be missing out on a key opportunity where users are using YouTube to search for a solution.
Paid Social Media
If you’re looking to reach a new audience for your business, then you may turn to a form of paid social media. Video ads are one of the cheapest forms of advertising when it comes to Facebook or LinkedIn. With endless targeting options, they could be a very viable solution to kickstart your brand or product.
Organic Social Media
As a new startup or if you have a new product, the one thing you may be looking to do is test the water and save money. Organic social media will not cost you a penny and is fantastic for reaching out to new audiences and interacting with like-minded people in the same ecosphere as you.
Ready to get started?
A launch video is a great way to introduce potential customers to your new product or brand, as it allows you to quickly build trust with potential customers and shows your personality. If you’re looking for help creating a launch video, then contact the team at Capsule Marketing. We specialise in creating high-quality videos that tell your story and connect with potential customers.
