Audio Marketing — Why Marketers should stop ignoring...
Is Audio Included In Your Marketing Strategy For 2020? If not, you may want to reconsider. With many consumers recognising...
As time goes by we can only see how quickly technology evolves and how we can often get left behind. In the digital design world, it’s so important that we keep up to date with ongoing trends. Trends such as voice search, as well as, new technology and features. These enable us to provide top quality services to our clients whilst staying one step in front of the curve.
One of the latest developments which we see in day to day life is voice search. We’ve all heard of Siri, Alexa and Okay Google but we haven’t realised how much this new technology is becoming a necessity rather than just a handy feature.
Some say, voice search is ‘the next big thing’ we say, it’s already here:
Voice searching is considered 3.7x faster than typing. This is proving an effortless and more convenient way of searching which compliments the digital world we live in where instant answers are becoming the norm.
At the end of the day, faster searches equal faster answers.
There are a variety of factors that can help enhance your website for voice search. Some of these include:
Website speed – It’s incredibly important that your website is fast and mobile-friendly. Most people when using voice search will be using a mobile device. It’s not gone unnoticed, our attention span has shortened over the years and users like to engage as much as possible. So if your page is taking long to load its likely that users will simply close it and try another alternative.
Natural language – Voice searches are longer and more conversational If your profession uses a lot of complex language look at simplifying it. Voice search will likely include simpler, less computer-like language so by including this you would be more likely to appear within the search. Needless to say, this will affect how we do keyword research.
Include questions within your content and SEO – Look at including question-related content within your website content and SEO. Voice searches tend to be questions where people are looking for direct answers. This means you should never disregard longer tail keywords because as voice search increases the new ‘normal’ keyword length is only getting longer.
For example, you might type in ‘SEO’ in your search engine to find out how to rank. Whereas a voice search might look something like ‘How do I get my site to rank on Google’. By incorporating these longer keywords into your content means you will more likely rank better for these queries.
Google business profile– Make sure your Google My Business profile is completely filled out, including your description, business hours, name, address, and phone number. After a recent survey, almost half of the business had one or more details with false information.
At Capsule we always build our websites to be SEO friendly and by keeping on top of the latest trends we are able to plan for the future by taking time in the studio to practice our best efforts and delivery the highest quality service.
To find out more about our website and design services click here.
You can also benefit from a free 1-hour consultation today with one of our marketing specialists. Contact us to find out more.